I saw "the island" today. From this film i can tell you one very important fact. In the future, there will only be two companies: Microsoft and Puma. And their products will be advertised blatantly througout all science fiction related adventures.
Why-oh-why do they have to do it? The films make billions of dollars! Much more than the amount they cost to make, so why include blatant obnoxious marketing in the film? It distracts from what is otherwise a very interesting plot. But instead of watching the film, you're left wondering why in the future they're still advertising the (would-be ancient) xbox or why the msn and puma products haven't changed design in however many years it's supposed to be.
It's pointless money-grabbing pap. And any film-maker that allows it should be kicked to death by someone wearing the latest Puma trainers, available in a store near you for just £59.99.
2 comments:
You can bet the makers of I, Robot thought they were being really clever when they had Will Smith in love with his "30 year vintage Converse All-Stars".
I don't mind it when it's subtle, because usually that means it's done well - the Audi sponsor of I, Robot was fine, as was Lexus sponsoring Minority Report.
I was pretty convinced by your argument Mark that they make enough money already but then remembered - given the choice of money or more money - which would you choose?
Sure, i love money. And right now, i'd choose more money. But if i was an already rich movie-maker guy, maybe i'd choose artistic integrity!
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