Sunday, December 02, 2007

Considering Santa

I was just doing some of my best thinking (you know where I mean), and I was thinking, maybe Santa should get some corporate sponsorship. If he was real I mean. It would be a win-win situation: The corporation/s would get increased Sales and Santa would get greater exposure from all the advertising. Plus the increase in Santa revenue should in theory be passed on to the end user, resulting in better quality presents. So in fact it's win-win-win!

I mean don't get me wrong; Santa has been doing pretty well for as long as I can remember. But in this day and age if you don't move with the times you're destined for failure. He definitely needs to review his business model, reconsider his target audience and work on increasing his profile. Did you know, in some parts of Africa they don't even know it's Christmas time AT ALL? A shocking revelation I know.

Stepping back a few paragraphs, he should probably deal with this whole does he exist/doesn't he exist problem as well. Without a significant number of "believers" he seriously risks becoming reclassified as a cult. Which would be incredibly damaging to his reputation overall.

To conclude, perhaps this year we should give something back to that overweight bearded freak who's given many of us so much over the years: Instead of just sending your wish list of presents, why not also include a few suggestions on how you think Santa could improve his operation this year.

'Tis the season after all.